What’s your point?
It doesn’t really matter if people don’t get it.
Candidates and stakeholders bring ideas into a campaign. But too often the candidate can offer voters exactly what they want, yet be overlooked because their voters don’t “get” what the candidate is saying to them.
My work develops campaign ideas into strategic messages that voters ‘get’ because they resonate with a person’s gut feelings and beliefs – what academics call enthymemes and that I call ‘damn right’ gut feeling that voters that may not even be are of.
I work in primarily in print, mail and video to develop effective messaging with the time and budget available.