What’s your point?
It doesn’t really matter if people don’t get it.
Candidates and stakeholders bring ideas into a campaign. My job as a political communicator is to help develop those ideas into effective messages that persuade voters.
Why? Because a candidate can offer exactly what voters want and be overlooked if those voters don’t “get” what the candidate is trying to say to them.
I develop campaign ideas into strategic messages that voters ‘get.’
How? With clear messaging that resonates with a person’s gut feelings and beliefs, what academics call enthymemes. I create political messageing to generate positive gut responses, a ‘damn right’ gut feeling, that voters that may not even be are of.
I work in print, mail, digital, CTV, and other media to develop the most effective messaging with the time and budget available.